![]() These users are drawn to the header or hamburger menu, exploring categories and subcategories. It is easy to understand how good product taxonomy benefits browsers. ![]() It is well known that visitors to your site fall into two categories (a taxonomy of visitors, as it were): Image via GetFriday How Product Taxonomy Can Boost Sales After making this first selection, we now see that those clothes are divided between shirts and pants. ![]() Upon arriving at our homepage, we find the clothing is organized by Men’s and Women’s. Let’s take a look at a common shopping experience everyone has encountered: a simple apparel store.
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